Doily vs BrightLocal.

Local SEO Checked against public vendor pages on Oct 11, 2026

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Short answer

BrightLocal is a local SEO platform priced per location, from $41 a month for 1 location on Track, with a local grid, citation tools, reviews, and a Local AI Visibility Tracker. Doily opens soon with 9 AI engines, daily Google rank tracking, and audits at $0 to $499. BrightLocal fits listings and review work, Doily fits search and AI visibility.

At a glance

Tracks Google rankings and visibility in 9 AI engines, audits your site, and turns the data into tasks and reports. Doily opens soon.

Best for Your priority is Google rankings, AI visibility across 9 engines, and site health for a few domains.

BrightLocal is a local SEO platform used by local businesses, agencies, and consultants. It covers local rank tracking with a search grid, citation tracking and building, Google Business Profile audits, review management, and a Local AI Visibility Tracker. Plans are Track, Manage, and Grow, and prices scale with the number of locations.

Best for You manage citations, listings, and Google Business Profile details across locations.

Pricing structure

BrightLocal prices by location count and tier. Doily prices by plan and tracked domains.

Pricing structure: Doily and BrightLocal
Feature
1 location or domain	Free at $0, or Starter at $99 a month with 1 domain and 3 competitors.	Track at $41 a month, Manage at $54, or Grow at $65, with a free 14-day trial and no card.
Scaling up	Team at $249 a month covers 5 domains, and Agency adds 20 client workspaces from $499.	Each band of locations costs more, for example 2 to 5 locations is $62 a month on Track billed monthly.
Tier split	Plans differ by limits such as keywords, domains, seats, and credits.	Track covers visibility, Manage adds listing sync and posts, and Grow adds review tools.
Done-for-you	Wholesale with Skyfield Digital lets an agency use Skyfield as a white-label fulfillment partner.	A Managed SEO Service at $1,299 a month and a Citation Builder starting at $2 per citation.

Local visibility tracking

Both show map-style rank grids and AI visibility. The inputs differ.

Local visibility tracking: Doily and BrightLocal
Feature
Map rank grid	A local map pack grid inside daily Google rank tracking, with extra grid points sold in packs of 10,000.	Local Search Grid on a geo-grid map for up to 5 keywords on Track.
Rank tracker limits	150 keywords daily on Starter and 750 on Team, by country, state, or city.	Up to 100 keywords and 4 competitors per location.
AI visibility	9 AI engines by prompt, with mentions, citations, share of voice, and sentiment, by country or city.	A Local AI Visibility Tracker with a 0 to 100 score by platform and prompt, using up to 20 prompts per location.
Audits	Site audits with a health score, Core Web Vitals, and ranked fixes.	Local SEO audits and a Google Business Profile audit with competitor benchmarking.

Listings and reviews

This is where BrightLocal's depth sits.

Listings and reviews: Doily and BrightLocal
Feature
Citations	Doily does not include citation tracking or building.	Citation accuracy monitoring in Track, and Citation Builder as a pay-as-you-go service.
Reviews	Doily does not include review management.	Grow monitors and responds to reviews, collects reviews by email, SMS, and in-store campaigns, and publishes them on your site.
Profile management	Doily does not include Google Business Profile editing.	Manage syncs and protects business details and schedules Google Business Profile posts.

Pricing

Free $0, Starter $99, Team $249, Agency $499 plus $200 per added level, monthly. Annual billing is 2 months free.

See Doily plans

For 1 location: Track $41/month, Manage $54/month, Grow $65/month, billed monthly. Billed annually the page shows $31, $40, and $49 a month. Price rises with locations, and Managed SEO Service is $1,299/month. Checked Oct 11, 2026.

Listed on the vendor's public pages as of Oct 11, 2026.

Which to choose

Choose Doily if

Your priority is Google rankings, AI visibility across 9 engines, and site health for a few domains.
You want AI answers tracked per engine and per prompt, with citations and share of voice versus competitors.
You want a Free plan to try before committing.

Choose BrightLocal if

You manage citations, listings, and Google Business Profile details across locations.
You need review requests and responses as part of the same tool.
You track many individual locations and want per-location pricing.

Switching from BrightLocal

Copy your tracked keywords and locations out of BrightLocal into a spreadsheet.
Create the Doily project with the domain and the cities you care about.
Add the keywords to rank tracking and set the location for each, then set up a map pack grid for the key terms.
Recreate your Local AI Visibility prompts in Doily and pick the engines.
Keep BrightLocal's listing and review tools if you use them, and compare them with your Doily reports.

Questions

Does Doily replace BrightLocal?

For rankings, map grids, AI visibility, and audits, it can. Doily does not offer citation building, listing sync, or review management, so locations that depend on those should keep BrightLocal.

How does BrightLocal's price compare with Doily's?

BrightLocal Track starts at $41 a month for 1 location billed monthly and rises with each location band. Doily Starter is $99 a month for 1 domain, so Track is lower at a single location.

Do both track AI visibility locally?

Yes. BrightLocal scores each location from 0 to 100 using up to 20 prompts. Doily checks 9 AI engines by prompt and by country or city.

Is there a trial?

BrightLocal's plans have a free 14-day trial with no credit card. Doily has a Free plan, and only Agency has a 7-day trial.

Sources and method

Checked on Oct 11, 2026 against these public pages.

Doily is not affiliated with BrightLocal. Product names are trademarks of their owners. Information comes from the public pages listed above as of Oct 11, 2026. Pricing and features change; check the vendor before you buy.