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See who is winning, on Google and in AI.

Add your competitors once and compare them in both places. Keyword gaps show where they rank and you do not, and share of voice shows who AI engines name instead of you.

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The 9 AI engines Doily checks

  • ChatGPT
  • Google AI Overviews
  • Google AI Mode
  • Gemini
  • Perplexity
  • Claude
  • Copilot
  • Grok
  • DeepSeek
3 competitors per domain on Starter
5 competitors per domain on Team
4 competitors in one gap analysis
9 AI engines share of voice covers

What does competitor analysis in Doily show?

Doily compares you with the competitors you track on Google and in AI answers. Gap analysis marks each keyword as missing, weak, shared, or strong against up to 4 competitors, and share of voice shows how often AI engines name each brand. Doily also surfaces brands that show up in answers that you did not add.

1 AI answers

Share of voice against every competitor.

See how often each brand is mentioned in the answers to your prompts, engine by engine, and how that changed since the last check.

  • Share of voice per engine and per prompt
  • Mention and citation rates for each competitor
  • Prompts where a competitor ranks above you
2 Keywords

Keyword gaps in four colors.

Compare your rankings with up to 4 competitors. Each keyword is marked missing, weak, shared, or strong, and positions are colored by top 3, 4 to 10, and beyond.

  • Missing, weak, shared, and strong keywords
  • Positions colored by range
  • Findings feed your recommendations and tasks
3 Sources

The pages competitors win with.

AI answers cite sources. Doily shows which competitor pages get cited and which of yours do, so you can see what they publish that engines trust.

  • Cited pages next to yours
  • Domains that engines rely on
  • Mentions that do not link to you
4 Discovery

Brands you did not know to track.

When an engine names a brand that is not on your list, Doily flags it as also mentioned, and you can promote it to a tracked competitor.

  • Brands mentioned in the same answers
  • The engines that name them
  • One step to start tracking

Everything in competitor analysis.

Competitor tracking

Track competitors next to your own domain and compare them everywhere in the project.

Gap analysis

See the keywords your competitors rank for that you do not, and the ones where you rank behind them.

Competitor insight

A quadrant map places you and your competitors against each other on one view.

Cited sources

Compare the pages that AI engines cite for you and for them.

Tasks from findings

Put a gap on your task list with an owner and a date, so a finding ends with something to do.

Competitor reports

Put the comparison in a scheduled report.

How it works.

  1. 1

    Add competitors

    Enter the sites you compete with. Starter tracks 3 and Team tracks 5 for each domain.

  2. 2

    Compare on Google

    See keyword gaps and where each competitor ranks.

  3. 3

    Compare in AI answers

    See share of voice and the prompts a competitor wins.

  4. 4

    Close the gaps

    Turn the biggest gaps into tasks and watch them move.

Who uses Competitor analysis.

Business owners

See whether AI recommends you or the competitor down the street.

See the solution

Marketing teams

Show leadership where you stand against named competitors.

See the solution

Agencies

Show every client how they compare, under your brand.

See the solution
Recommended plan

Team

$249 a month

Starter tracks 1 domain with 3 competitors. Team tracks 5 domains with 5 competitors each.

40 prompts daily on 5 engines, all 9 weekly, 750 keywords daily, 5 domains with 5 competitors each

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Patterns this helps with

One competitor owns the AI answer AI visibility Cited by one engine, absent from the rest AI visibility A sudden drop after a core update Traffic Branded searches grow while non-brand stalls Traffic All patterns

Guides to start with

How to audit a competitor for search and AI visibility 4 min How to read share of voice in AI answers 4 min How to do keyword research for a small business 3 min How to build the brand citations AI engines use 4 min All guides

Questions.

How many competitors can I track?

Free tracks 1 competitor. Starter tracks 3 for 1 domain, and Team tracks 5 for each of 5 domains.

What is a keyword gap?

A keyword where a competitor ranks and you do not, or where you rank behind them. Doily marks each as missing, weak, shared, or strong across up to 4 competitors.

Does Doily find competitors I did not add?

Yes. Brands that AI engines mention in your prompts and that are not on your list appear as also mentioned, and you can start tracking them.

Can I see which pages competitors get cited for?

Yes. Cited sources show the pages and domains behind each answer, next to your own.

Get found everywhere.

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