Doily vs Semrush.

SEO suite Checked against public vendor pages on Oct 11, 2026

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Ask ChatGPT, Claude, Gemini, Perplexity or Copilot about this page

Short answer

Doily is for business owners and small teams who want Google rankings, AI visibility across 9 engines, site audits and next steps in one workspace, and it opens soon. Semrush is the larger suite, with keyword, backlink, advertising and content toolkits and a 7-day trial. Choose Semrush for research breadth and Doily for a focused tracking workflow.

At a glance

Tracks Google rankings and visibility in 9 AI engines, audits your site, and turns the data into tasks and reports. Doily opens soon.

Best for You want rankings, AI visibility and fixes in one place and do not need a large research database.

Semrush is an online marketing platform that covers SEO, content, advertising, social and AI search, sold as separate toolkits and as the Semrush One plans. Its pricing page targets freelancers, small businesses, small teams and agencies, with a custom-priced Enterprise tier above them.

Best for You need deep keyword, backlink, advertising or market research across many toolkits.

AI visibility tracking

Both tools track how AI answers mention your brand. The differences are the engine list, how many prompts each plan allows, and what else comes in the same price.

AI visibility tracking: Doily and Semrush
Feature
Engines tracked	9 engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok and DeepSeek (DeepSeek labeled approximate).	ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode and Google AI Overviews, per its AI visibility page.
Entry plan prompt allowance	Starter: 30 prompts daily across 5 engines, or 75 prompts on ChatGPT and Google AI Overviews.	Starter (SEO + AI Search): 50 prompts tracked daily and 1 domain for AI brand performance.
Check frequency	Daily on paid plans, with the cadence printed next to each engine's numbers.	Daily prompt tracking in ChatGPT, Google AI Mode and Gemini; brand sentiment is refreshed weekly.
Free option	Free plan: 3 prompts weekly on ChatGPT and Google AI Overviews.	Free plan: 1 demo project and 10 reports per day across tools.

Rank tracking and research

Semrush sells separate research toolkits for keywords, backlinks, advertising and markets. Doily keeps research smaller and ties it to tracking and tasks.

Rank tracking and research: Doily and Semrush
Feature
Rank tracking	Daily Google positions on desktop and mobile, by country, state or city, with SERP features and a local map pack grid.	Position Tracking updates daily across locations and devices, with ZIP-code-level local data and AI Overview tracking.
Entry plan keywords	Starter: 150 keywords tracked daily.	SEO plan: 500 keywords tracked daily across 5 websites.
Keyword and backlink research	Keyword research with volume, difficulty, intent and questions, plus backlinks and a Doily Authority score from 0 to 100.	Separate Keyword Research and Backlink Analysis toolkits, plus competitor, market and advertising research.
Site audits	Crawl, health score, Core Web Vitals and ranked fixes; Starter includes 5,000 audit pages.	Site Audit is on every paid plan, with an AI-ready Site Audit that checks AI bot access on Starter and above.

Reports, seats and agency use

Reporting is where the two price structures differ most. Semrush sells reporting as add-ons, while Doily includes it in the plan.

Reports, seats and agency use: Doily and Semrush
Feature
Reports	Drag and drop builder, templates, scheduled sends, PDF and live link; Starter includes scheduled PDF reports with your logo.	Base Report is $10 per month and Pro Report is $20 per month, with branding, white labeling and AI-generated summaries on Pro Report.
Seats	Starter includes 3 seats and Team includes 5; extra staff seats are $15 per month.	Additional users start at $45 per month.
White label	Full white label on Agency, with custom domain and sender and unlimited client logins.	White-label reporting through the Pro Report add-on.
Assistant	Ask Doily answers from your project data and can create tasks and charts.	AI Search Optimizer gives content recommendations tied to AI Visibility and Site Audit data.

Pricing

Doily Starter is $99 per month and Team is $249 per month, both with daily prompt checks, rank tracking, audits and reports included. Agency starts at $499 per month. Free is $0 for 3 prompts weekly. Annual billing is 2 months free.

See Doily plans

Semrush lists SEO at $139 per month ($117.33 per month billed annually), Starter (SEO + AI Search) at $199 ($165.17 annually), Pro+ at $299 ($248.17 annually) and Advanced at $549 ($455.67 annually). A Free plan covers 1 demo project, and a 7-day free trial is offered. Report add-ons cost $10 and $20 per month, and extra users start at $45 per month. Enterprise is custom.

Listed on the vendor's public pages as of Oct 11, 2026.

Which to choose

Choose Doily if

You want rankings, AI visibility and fixes in one place and do not need a large research database.
You track AI answers in Claude, Copilot, Grok or DeepSeek, which are not on Semrush's listed engines.
You want reports and seats included in the plan price rather than bought as add-ons.

Choose Semrush if

You need deep keyword, backlink, advertising or market research across many toolkits.
You want a 7-day trial before paying, since Doily's 7-day trial is limited to the Agency plan.
Your team already works in Semrush projects, and moving the history would cost more than it saves.

Switching from Semrush

Export your tracked keywords from Position Tracking and note the locations and devices each one uses.
Add the same keywords to Doily rank tracking and set the matching country, state or city targets.
Copy your tracked prompts from Semrush AI Visibility, add them to Doily, and choose which of the 9 engines to check.
Connect your data sources, such as Google Search Console, and run a first site audit.
Rebuild your report templates in the drag and drop builder and schedule the sends.
Keep Semrush running for a month so the two data sets overlap before you cancel.

Questions

Can I use Doily and Semrush together?

Yes. You can keep Semrush for keyword and backlink research and use Doily for daily rankings, AI answers, audits and reports. Nothing in either tool blocks the other.

Does Doily replace Semrush?

For rank tracking, AI visibility, audits and reporting, it can. If you rely on Semrush's advertising, market or content toolkits, Doily does not cover those.

How does pricing compare?

Semrush's entry SEO plan is $139 per month and its first plan with AI prompt tracking is $199. Doily Starter is $99 per month. The plans include different limits, so compare keywords, prompts and seats before you decide.

Which AI engines does each tool cover?

Semrush lists ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode and Google AI Overviews. Doily covers 9 engines, adding Claude, Copilot, Grok and DeepSeek.

Sources and method

Checked on Oct 11, 2026 against these public pages.

Doily is not affiliated with Semrush. Product names are trademarks of their owners. Information comes from the public pages listed above as of Oct 11, 2026. Pricing and features change; check the vendor before you buy.