Doily vs Frase.

Content optimization Checked against public vendor pages on Oct 11, 2026

On this page

Explore with AI

Ask ChatGPT, Claude, Gemini, Perplexity or Copilot about this page

Short answer

Frase researches, writes, publishes and monitors content, with AI visibility tracking built in from $39 per month billed yearly. Doily does not write or publish. It tracks Google rankings and 9 AI engines, audits your site and builds reports, and it opens soon. Choose Frase to produce content, and Doily when measuring and fixing matters most.

At a glance

Tracks Google rankings and visibility in 9 AI engines, audits your site, and turns the data into tasks and reports. Doily opens soon.

Best for You need to measure rankings and AI answers more than you need to produce articles.

Frase describes itself as a content operating system for AI search. Its plans combine research, an AI writing agent, publishing to several CMS options, content scoring, AI visibility tracking, site audits and a monitor that flags pages losing rankings.

Best for You want one tool to research, write, publish and monitor content.

Content creation and publishing

Frase is built around producing and shipping content. Doily is built around measuring how pages perform, so this is where the tools differ most.

Content creation and publishing: Doily and Frase
Feature
Drafting	Doily does not draft or score articles.	An AI agent drafts in your brand voice, with 10 articles per month on Starter, 40 on Professional and 100 on Scale.
Publishing	Doily does not publish content.	Posts publish to WordPress, Webflow, Sanity or Wix, or can be hosted on FraseCMS.
Decay monitoring	Daily rankings and audits show which pages are slipping.	Content Guard watches 10 pages on Starter, 75 on Professional and 300 on Scale, and drafts a revision for your approval.
Visitor questions	Not part of Doily.	Frase Answers is an on-site widget that captures the questions visitors ask.

AI visibility tracking

Both tools check whether AI answers name your brand. Frase widens its engine list as you move up its plans.

AI visibility tracking: Doily and Frase
Feature
Engines tracked	9 engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok and DeepSeek.	Starter: ChatGPT and Google AI. Professional adds Perplexity. Scale adds Claude and Gemini.
Prompt allowance	Starter allows 30 prompts daily across 5 engines. Team allows 40.	50 prompts on Starter, 200 on Professional and 500 on Scale.
Refresh	Daily on paid plans, with the cadence printed beside each engine.	Daily monitoring and alerts.
Fixes	Audit findings become ranked tasks.	AI Visibility does not auto-fix; Content Guard handles page revisions.

Rank tracking, audits and agency use

Frase measures decay on published pages. Doily tracks a keyword list and crawls the whole site.

Rank tracking, audits and agency use: Doily and Frase
Feature
Google rankings	Daily positions on desktop and mobile, by country, state or city, with a local map pack grid.	Content Guard watches Google rank and traffic on the pages it covers.
Site audits	Crawl, health score, Core Web Vitals and ranked fixes. Starter includes 5,000 audit pages.	50 audit pages per month on Starter, 250 on Professional and 1,000 on Scale.
Seats and sites	Starter: 3 seats. Team: 5 seats. Extra staff seats are $15 per month.	1 seat and 1 site on Starter, 3 seats and 5 sites on Professional, 5 seats and up to 10 domains on Scale.
White label	Full white label on Agency, with custom domain and sender and unlimited client logins.	Exportable client-ready reports on Scale; white-label reports and a branded client portal on Enterprise.

Pricing

Doily Free is $0, Starter is $99 per month and Team is $249 per month. Agency starts at $499 per month and adds $200 for each level above it. Yearly billing includes 2 months free.

See Doily plans

Frase lists Starter at $39 per month billed yearly ($49 month to month), Professional at $103 ($129) and Scale at $239 ($299). Enterprise is custom. The page offers a free 7-day trial with no credit card and says yearly billing takes 20% off the monthly rate. Extra seats are $29 per month, and the optional hosted FraseCMS has its own tiers.

Listed on the vendor's public pages as of Oct 11, 2026.

Which to choose

Choose Doily if

You need to measure rankings and AI answers more than you need to produce articles.
You want AI visibility on 5 engines daily on Starter, with all 9 weekly on Team.
You want white-label reports and a client portal on a listed plan, not a sales conversation.

Choose Frase if

You want one tool to research, write, publish and monitor content.
You want a free 7-day trial with no credit card, since Doily's trial is limited to Agency and needs a card.
You want a lower entry price: Starter is $39 per month billed yearly.

Switching from Frase

Keep Frase running for drafting and publishing if you use it for that.
Export the prompts you monitor in AI Visibility and add them to Doily, choosing the engines to check.
List the pages Content Guard watches and add their target keywords to Doily rank tracking.
Connect Google Search Console to Doily and run a first site audit to compare against your Frase audit pages.
Rebuild your client reports in the Doily builder and schedule the sends.

Questions

Can I use Frase and Doily together?

Yes. Frase can create and publish the pages, and Doily can track their rankings, AI mentions and technical health.

Does Doily write content like Frase?

No. Doily tracks, audits and recommends. It does not draft or publish articles.

How does pricing compare?

Frase Starter is $39 per month billed yearly and Professional is $103. Doily Starter is $99 per month. They cover different work, so compare limits such as articles, prompts and seats.

Which AI engines does Frase track?

Its pricing page lists ChatGPT and Google AI on Starter, adds Perplexity on Professional, and adds Claude and Gemini on Scale. Doily covers 9 engines.

Sources and method

Checked on Oct 11, 2026 against these public pages.

Doily is not affiliated with Frase. Product names are trademarks of their owners. Information comes from the public pages listed above as of Oct 11, 2026. Pricing and features change; check the vendor before you buy.