Looker Studio Doily vs Looker Studio (now Data Studio).
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Short answer
Looker Studio, renamed Data Studio in April 2026, is a free report builder that connects to 1,400+ data sources, with a Pro tier at $9 per user per project a month. Doily opens soon and collects rankings, AI visibility, and audit data itself. Pick Data Studio for custom dashboards on any data, Doily for ready SEO and AI tracking.
At a glance
Tracks Google rankings and visibility in 9 AI engines, audits your site, and turns the data into tasks and reports. Doily opens soon.
Best for You want rank, AI visibility, and audit data collected and ready to report.
Looker Studio
Looker Studio is Google's report and dashboard builder, renamed Data Studio in 2026. It is free for creators and viewers, connects to Google products, databases, and thousands of community connectors, and lets teams share and embed interactive reports. Data Studio Pro adds support and administration for teams.
Best for You need custom dashboards over BigQuery, Sheets, Ads, and databases.
Cost and setup
The two sit at opposite ends of the effort scale. Data Studio is a blank canvas, and Doily is a finished tracking product.
| Feature | | Looker Studio |
|---|---|---|
| Price | Free at $0, then Starter at $99, Team at $249, and Agency from $499 a month. | No charge for creators and viewers, and Pro at $9 per user per project per month. |
| Starting point | Rankings, AI answers, audit results, and backlinks arrive in the product, with report templates. | You connect data sources and design charts, filters, and pages yourself. |
| What the price covers | Data collection, credits for AI work, and reports. | The report builder, with data coming from sources you pay for elsewhere. |
| Team controls | 3 seats on Starter, 5 on Team, and 10 staff seats on Agency plus 3 per level. | Pro adds support, expanded administration, and team content management. |
Data and building reports
Data Studio is general purpose. Doily is built for search and AI visibility work.
| Feature | | Looker Studio |
|---|---|---|
| Data sources | 181 data connections in 20 categories, each marked Verified, Beta, or Manual. | More than 1,400 sources, including Google Sheets, Google Ads, BigQuery, and Google Analytics, plus over 1,300 community connectors. |
| Report editor | A drag and drop builder with templates, scheduled sends, PDF, and a live link. | A drag-and-drop editor with pixel-perfect or snap-to-grid canvases, filters, images, text, and multiple pages. |
| Sharing | A client portal, PDF, and live link, with white label on Agency. | Sharing with individuals and groups, real-time collaboration, and embedding in any web page. |
| Calculated data | Ask Doily answers from your project data and can create tasks and charts. | Blended data and calculated fields, with conversational agents built in BigQuery. |
SEO and AI tracking
Data Studio is a visualization layer, so SEO and AI answer data has to come from other sources.
| Feature | | Looker Studio |
|---|---|---|
| Rank tracking | Daily Google positions by country, state, or city, with a local map pack grid. | Reports on rank data that you bring from another source. |
| AI visibility | Mentions, citations, share of voice, and sentiment on 9 AI engines. | Reports on AI visibility exports if a connector or sheet supplies them. |
| Site audits | Crawl, health score, Core Web Vitals, and ranked fixes. | Charts from audit data you import, such as through Sheets or BigQuery. |
Pricing
Free $0, Starter $99, Team $249, Agency $499 plus $200 per added level, monthly. Annual billing is 2 months free.
See Doily plans Looker Studio
Data Studio: no charge for creators and report viewers. Data Studio Pro (project subscription): $9 per user per project per month. Checked Oct 11, 2026.
Listed on the vendor's public pages as of Oct 11, 2026.
Which to choose
Choose Doily if
- You want rank, AI visibility, and audit data collected and ready to report.
- You do not want to maintain connectors, blends, and chart layouts yourself.
- You want a client portal and scheduled PDF sends without extra tools.
Choose Looker Studio (now Data Studio) if
- You need custom dashboards over BigQuery, Sheets, Ads, and databases.
- You want a free report builder, and you already have the data.
- You want to embed interactive reports in a site or intranet.
Switching from Looker Studio (now Data Studio)
Open each report and note its data sources, blends, and calculated fields.
Keep the Data Studio reports that mix non-SEO data, such as ads or sales.
Create a Doily project and add the domain, keywords, and AI prompts behind your SEO charts.
Rebuild the SEO and AI pages from Doily report templates and apply your logo.
Schedule the PDF sends so the report no longer depends on someone refreshing connectors.
Questions
Did Looker Studio change its name?
Yes. Google announced on April 10, 2026 that Looker Studio is now Data Studio. Some tools still use the old name.
Is Doily a Looker Studio replacement?
For SEO and AI visibility reports, mostly. It is not a general-purpose dashboard builder for any database, so keep Data Studio for custom data work.
Can I send Doily data to Data Studio?
Doily's reports go out as PDF and a live link, and a Data Studio feed is not part of the published feature set. Plan on using Doily's own reports for SEO and AI data.
Is Data Studio really free?
Per Google's page, it is no charge for creators and report viewers. Pro is a paid subscription at $9 per user per project per month, as of Oct 11, 2026.
Sources and method
Checked on against these public pages.
Doily is not affiliated with Looker Studio (now Data Studio). Product names are trademarks of their owners. Information comes from the public pages listed above as of Oct 11, 2026. Pricing and features change; check the vendor before you buy.
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