Doily vs Lumar.

Site audit Checked against public vendor pages on Oct 11, 2026

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Ask ChatGPT, Claude, Gemini, Perplexity or Copilot about this page

Short answer

Lumar is an enterprise website optimization platform built around a fast crawler, site monitoring, QA testing before releases and accessibility metrics, with quote-based pricing. Doily is for business owners and small teams who want daily rankings, 9-engine AI visibility, audits and tasks at published prices, and it opens soon.

At a glance

Tracks Google rankings and visibility in 9 AI engines, audits your site, and turns the data into tasks and reports. Doily opens soon.

Best for You want published prices and a Free plan you can try today.

Lumar, formerly Deepcrawl, is a cloud website intelligence platform with four apps: Analyze for audits, Monitor for trends and alerts, Protect for pre-release QA testing, and Impact for reporting. It covers technical SEO, site speed, accessibility and AI search metrics, and is aimed at large sites.

Best for You run a large website and need QA gates in your release pipeline.

Audits, monitoring and QA

Lumar's four apps cover the lifecycle of a large website. Doily covers audits and tracking for sites that do not need pre-release gates.

Audits, monitoring and QA: Doily and Lumar
Feature
Audits	Crawl, health score, Core Web Vitals and ranked fixes; 5,000 pages on Starter and 50,000 on Team.	Analyze runs deep audits across technical SEO, site speed, accessibility and custom metrics, with 350+ built-in reports.
Monitoring	Rank, AI visibility and audit data tracked over time in one project.	Monitor tracks site changes and trends, with custom alerts, across multiple domains.
Release QA	Not part of Doily.	Protect runs QA tests on templates and in CI/CD pipelines, with thresholds that can block or warn on a release.
Accessibility	Not part of Doily.	Accessibility metrics and audits are part of the platform.

AI visibility

Lumar covers the main AI engines with topic grouping. Doily covers more engines and prints the check cadence beside the numbers.

AI visibility: Doily and Lumar
Feature
Engines tracked	9 engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok and DeepSeek.	ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode and Claude.
Prompts	Starter: 30 prompts daily across 5 engines. Team: 40 daily on 5 engines.	Custom prompts, organized by topic into clusters with topic-level visibility scores.
Competitors	Share of voice against 3 competitors on Starter and 5 per domain on Team.	Competitor citations on the same prompts, with share-of-voice trends.
Sentiment and citations	Sentiment, cited sources and brands mentioned, per engine and per prompt.	Brand presence, sentiment and citations across the models it tracks.

Who each is built for

The two products target different team sizes, which shows up in pricing, onboarding and what is included.

Who each is built for: Doily and Lumar
Feature
Pricing model	Published monthly prices, with a Free plan.	Quote-based, with features chosen per team.
Team size	Business owners, small teams and agencies; Starter has 3 seats, Team has 5.	Teams of SEO, marketing, engineering, digital operations and accessibility; also agencies and enterprise.
Security	Security contact at [email protected].	SOC2 Type 2 certified, according to its pricing page.
Reporting	Drag and drop builder, templates, scheduled sends, PDF and live link.	Impact app with dashboards, industry benchmarks and stakeholder reporting.

Pricing

Doily publishes its prices: Free $0, Starter $99 per month, Team $249 and Agency from $499 plus $200 per added level. Annual billing is 2 months free, and you can add credits or seats as separate add-ons.

See Doily plans

Custom pricing, listed on request. Lumar's pricing page says you fill out a form to get a quote built from the platform features your team needs. No plan prices are published.

Listed on the vendor's public pages as of Oct 11, 2026.

Which to choose

Choose Doily if

You want published prices and a Free plan you can try today.
You are a business owner or small team without a dedicated engineering workflow.
You want daily rankings and AI visibility next to your audit, with fixes as tasks.

Choose Lumar if

You run a large website and need QA gates in your release pipeline.
Accessibility audits and custom metrics are part of your requirements.
You need a security certification like SOC2 Type 2 from your vendors.

Switching from Lumar

List the Lumar projects you actually use and which report each one feeds.
Add the domains to Doily and run a first audit to see the ranked fix list.
Recreate your tracked AI prompts in Doily and choose the engines to check.
Add Google rank tracking for your priority keywords.
Keep Lumar for release QA and accessibility if you rely on them, and use Doily for tracking and reports.

Questions

Can I use Lumar and Doily together?

Yes. Lumar can stay your release QA and deep audit tool, while Doily tracks rankings, AI visibility and tasks for your team.

Does Doily replace Lumar?

Not for large-scale crawling, pre-release QA testing or accessibility audits. For rankings, AI visibility, audits and reports on small and mid-sized sites, it can.

How does pricing compare?

Lumar publishes no prices and quotes by form. Doily Starter is $99 per month and Team is $249, so you can compare after you request a Lumar quote.

Which has more AI engines?

Doily covers 9 engines. Lumar lists ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode and Claude.

Sources and method

Checked on Oct 11, 2026 against these public pages.

Doily is not affiliated with Lumar. Product names are trademarks of their owners. Information comes from the public pages listed above as of Oct 11, 2026. Pricing and features change; check the vendor before you buy.