Doily vs Nightwatch.
Short answer
Nightwatch and Doily both check rankings and AI answers daily and include site audits. Nightwatch lists more keywords and prompts per plan, unlimited seats, extra search engines like YouTube and Bing, and a 14-day trial with no card. Doily covers 9 AI engines against Nightwatch's 6, adds tasks and reports, and opens soon.
At a glance
Tracks Google rankings and visibility in 9 AI engines, audits your site, and turns the data into tasks and reports. Doily opens soon.
Best for You need Perplexity, Copilot, Grok or DeepSeek alongside ChatGPT, Claude and Gemini.
Nightwatch is a rank tracking and AI visibility platform that tracks keywords daily on Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps, and prompts across six AI platforms. Its plans include unlimited seats, a site audit, keyword and prompt research, an SEO Agent and an MCP server.
Best for You want 500 tracked keywords on an entry plan at €99 per month.
Rank tracking and audits
Both tools check rankings every day. Nightwatch lists higher keyword counts per plan and more search engines than Google.
| Feature | | |
|---|---|---|
| Check frequency | Daily Google positions on desktop and mobile. | Keywords tracked daily in any location or language. |
| Keywords by plan | Starter: 150 keywords. Team: 750. Agency: 1,500 keyword slots plus 500 per level. | Starter: 500 keywords. Professional: 2,500. Agency: 7,500. |
| Engines | Google, by country, state or city, with a local map pack grid. | Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps. |
| Site audit | Crawl, health score, Core Web Vitals and ranked fixes; 5,000 pages on Starter and 50,000 on Team. | Pages per site audit: 1,000 on Starter, 10,000 on Professional and 100,000 on Agency. |
AI visibility
This is the closest match. Both track prompts daily. Doily covers three more engines, and Nightwatch lists a larger prompt count at each tier.
| Feature | | |
|---|---|---|
| AI platforms | 9: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok and DeepSeek. | 6: ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overview. |
| Prompts | Starter: 30 prompts daily across 5 engines. Team: 40 daily on 5 engines. | Starter: 50 AI prompts. Professional: 150. Agency: 500. |
| Sentiment and share of voice | Mentions, citations, share of voice, sentiment and cited sources, per engine and per prompt. | Sentiment analysis and share of voice, with citation intelligence linked to Google rankings. |
| Metering | Credits: 1 per check on most engines and 2 on Perplexity, Grok and Claude; caps are hard. | AI answers collected per month: 1,500 on Starter, 4,500 on Professional, 15,000 on Agency. |
Seats, reports and agency use
Nightwatch removes per-seat fees. Doily includes a client portal and a prospect pipeline for agencies.
| Feature | | |
|---|---|---|
| Seats | Starter: 3 seats. Team: 5 seats. Agency: 10 staff seats plus 3 per level and unlimited client logins. | Unlimited seats on every plan. |
| White label | Full white label on Agency, with custom domain and sender. | White label reports from Professional. |
| Integrations and API | Read-only API on Team; full API and MCP on Agency. | Looker Studio and API access from Professional, and an SEO MCP server on every plan. |
| Agency tools | Client workspaces, client portal, prospect pipeline and a free audit form for your own site. | Dedicated account manager and priority support on Agency. |
Pricing
Doily Starter is $99 per month and Team is $249, with Agency from $499. Free is $0. Annual billing is 2 months free. The Agency plan has a 7-day trial, and it needs a card.
See Doily plansNightwatch shows euro pricing: Starter at €99 per month (€79 per month billed yearly), Professional at €199 (€159 yearly) and Agency at €499 (€399 yearly). Enterprise is priced to volume. Every paid plan has a 14-day free trial with no credit card, and yearly billing gives two months free.
Listed on the vendor's public pages as of Oct 11, 2026.
Which to choose
Choose Doily if
- You need Perplexity, Copilot, Grok or DeepSeek alongside ChatGPT, Claude and Gemini.
- You want tasks, Ask Doily and a prospect pipeline in the same workspace.
- You work for clients and want a client portal and custom domain on Agency.
Choose Nightwatch if
- You want 500 tracked keywords on an entry plan at €99 per month.
- You need YouTube, Bing, Yahoo, DuckDuckGo or Google Maps rankings.
- You want unlimited seats and a 14-day trial with no credit card.
Switching from Nightwatch
Export your tracked keywords with their engine and location.
Add the Google keywords to Doily rank tracking and match the targets.
Recreate your AI prompts and choose which of the 9 engines to check.
Rebuild your white label report templates in the drag and drop builder.
Run both tools for a few weeks so your trend lines overlap before you cancel.
Questions
Can I use Nightwatch and Doily together?
Yes, though they overlap on daily tracking. You could use Doily for core tracking and keep Nightwatch for engines Doily does not check, such as YouTube and Bing.
Does Doily track YouTube or Bing rankings?
No. Doily checks rankings on Google. Nightwatch lists Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps.
How does pricing compare?
Nightwatch Starter is €99 per month with 500 keywords and 50 prompts. Doily Starter is $99 per month with 150 keywords and 30 prompts, plus 3 seats and audits. Currencies differ, so check the vendor for your price.
Is there a free trial?
Nightwatch offers a 14-day trial without a credit card. Doily's trial is 7 days, on Agency only, with a card. The Free plan is how to try Doily.
Sources and method
Checked on against these public pages.
Doily is not affiliated with Nightwatch. Product names are trademarks of their owners. Information comes from the public pages listed above as of Oct 11, 2026. Pricing and features change; check the vendor before you buy.