Doily vs Serpstat.

SEO suite Checked against public vendor pages on Oct 11, 2026

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Ask ChatGPT, Claude, Gemini, Perplexity or Copilot about this page

Short answer

Serpstat is an all-in-one SEO platform with keyword research, site analysis, rank tracking, audits and backlinks, plus a separately priced AI brand monitor. Doily is one workspace for daily Google rankings, 9 named AI engines and tasks, and it opens soon. Choose Serpstat for research volume and Doily for a tracking-first routine.

At a glance

Tracks Google rankings and visibility in 9 AI engines, audits your site, and turns the data into tasks and reports. Doily opens soon.

Best for You want AI visibility, rankings and audits in one plan instead of two products.

Serpstat is an all-in-one SEO platform covering keyword research, site analysis, rank tracking, site audit and backlink analysis. It sells Individual, Team and Agency plans and offers a separate tool, LLM Brand Monitor, for checking how AI models describe a brand.

Best for You run a lot of daily research searches, exports or audits and need the higher caps.

Plan limits and rank tracking

Serpstat meters research by searches per day and position checks. Doily meters tracking by keywords and prompts, with a credit pool for AI work.

Plan limits and rank tracking: Doily and Serpstat
Feature
Rank tracking	Daily Google positions on desktop and mobile, by country, state or city, plus a local map pack grid.	Rank Tracker can send daily reports for desktop, mobile and AI Overview results, in any country, state or city.
Entry plan limits	Starter: 150 keywords daily, 1 domain plus 3 competitors.	Individual: 5 projects, 10,000 keyword position checks and 100 searches a day for research.
Site audit	Crawl, health score, Core Web Vitals and ranked fixes; 5,000 pages on Starter.	Individual: 30,000 pages to audit. Team: 150,000. Agency: 1,500,000 per month.
Scheduled reports	Scheduled sends of PDF reports; Starter includes your logo.	Scheduled Reports on Team and above, with export rows of 250,000 on Team and 2,500,000 per month on Agency.

AI visibility

Serpstat covers AI through a separate brand monitor. It scans far more models than Doily does, and Doily focuses on nine, with 5 checked daily on paid plans and all 9 weekly on Team.

AI visibility: Doily and Serpstat
Feature
Models covered	9 named engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok and DeepSeek.	100+ models, with ChatGPT, Claude, Gemini and Perplexity named on the page.
Check cadence	Daily on paid plans, with the cadence shown beside each engine.	Pro lists weekly automated scans.
Allowance	Starter: 30 prompts daily across 5 engines. Free: 3 prompts weekly.	Free: 10 checks a month. Pro: 200 checks a month.
Where it sits	Included in every Doily plan, next to rankings and audits.	A separate product with its own plans, outside the main Individual, Team and Agency tiers.

Team access and agency use

Both tools reserve white label for the top tier. Seat counts and the tier that adds the API differ.

Team access and agency use: Doily and Serpstat
Feature
Users	Starter: 3 seats. Team: 5 seats. Agency: 10 staff seats plus 3 per level and unlimited client logins.	Team: 3 users. Agency: 30 users. Individual lists no multi-user access.
White label	Full white label on Agency, with custom domain and sender.	White Label Reports on the Agency plan.
API	Read-only API on Team; full API and MCP on Agency.	API access starts on Team, with ChatGPT and Claude integration through MCP.
Assistant	Ask Doily answers from your project data and can create tasks and charts.	AI Overview Brand Opportunities Report and AI tools on Team.

Pricing

Doily Starter is $99 per month and Team is $249, with AI visibility included in each plan. Agency starts at $499. Free is $0, and annual billing is 2 months free.

See Doily plans

Serpstat lists Individual at $50 per month, Team at $100 and Agency at $410, and says annual billing saves up to 27%. A free 7-day trial gives access to the Individual or Team plan. The AI brand monitor is priced apart: Free with 10 checks a month, Pro at $39 per month shown as a limited-time offer against $99, and extra credits from $25 for 100.

Listed on the vendor's public pages as of Oct 11, 2026.

Which to choose

Choose Doily if

You want AI visibility, rankings and audits in one plan instead of two products.
You want AI checks every day on named engines like Copilot, Grok and DeepSeek.
You want a task list and an assistant that work from your own project data.

Choose Serpstat if

You run a lot of daily research searches, exports or audits and need the higher caps.
You want AI brand checks across 100 or more models.
You want a lower entry plan at $50 per month for one person.

Switching from Serpstat

Export your Rank Tracker keywords with the region and device for each project.
Add them to Doily rank tracking and match the country, state or city.
Recreate your brand monitor queries as Doily prompts and choose which of the 9 engines to check.
Add your competitors and connect your data sources.
Rebuild your Serpstat reports as Doily templates, and set up white label if you serve clients.

Questions

Can I use Serpstat and Doily together?

Yes. You can keep Serpstat for keyword and backlink research volume and use Doily for daily tracking and AI answers.

Does Doily cover as many AI models as Serpstat?

No. Serpstat's brand monitor lists 100+ models. Doily covers 9 engines, with 5 checked daily on paid plans and all 9 weekly on Team.

How does pricing compare?

Serpstat starts at $50 per month on Individual, and its brand monitor is priced separately. Doily Starter is $99 per month with AI visibility included. Compare the research limits you need first.

Is there a free trial?

Serpstat offers a free 7-day trial on the Individual or Team plan. Doily offers a 7-day trial on Agency only, with a Free plan for everyone else.

Sources and method

Checked on Oct 11, 2026 against these public pages.

Doily is not affiliated with Serpstat. Product names are trademarks of their owners. Information comes from the public pages listed above as of Oct 11, 2026. Pricing and features change; check the vendor before you buy.