Doily vs SpyFu.

Keyword research Checked against public vendor pages on Oct 11, 2026

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Explore with AI

Ask ChatGPT, Claude, Gemini, Perplexity or Copilot about this page

Short answer

SpyFu is a competitor research tool: it shows the SEO and PPC keywords rivals rank for and buy, with ad history going back over 10 years. Doily is a tracking and next-steps workspace covering daily Google rankings and 9 AI engines, and it opens soon. Choose SpyFu for PPC and competitor research, Doily for ongoing tracking.

At a glance

Tracks Google rankings and visibility in 9 AI engines, audits your site, and turns the data into tasks and reports. Doily opens soon.

Best for You want daily rankings and AI visibility across many engines, not just ChatGPT.

SpyFu is a search analytics tool known for competitor keyword and ad research across SEO and PPC. It sells Basic, Pro + AI and Team/Agency plans and has added an AI-assisted site audit, a ChatGPT integration and AI brand monitoring.

Best for You research competitors' PPC keywords and ad copy.

Competitor research

This is SpyFu's home ground. Doily tracks competitors against your own domain, but it does not research competitor ad spend.

Competitor research: Doily and SpyFu
Feature
Competitor keywords	Competitor tracking and gap analysis against your tracked domain, 3 competitors on Starter and 5 per domain on Team.	Shows the SEO and PPC keywords competitors rank for and buy, with domain comparisons.
Ad and ranking history	Rankings history of 12 months on Starter and 24 months on Team.	10+ years of historical data on every plan, including ad history.
Research depth	Keyword research with volume, difficulty, intent and questions, plus backlinks and a Doily Authority score.	Basic: 10k row search results and exports. Pro + AI and Team/Agency: unlimited.
PPC data	Not part of Doily.	Its home page lists the PPC keywords competitors buy and every ad they have tested, plus pre-built Google Ads campaigns.

Rank tracking and site audits

Both tools audit your site. SpyFu's audit adds AI-written fixes you can publish, and Doily's puts fixes in a ranked task list.

Rank tracking and site audits: Doily and SpyFu
Feature
Rank tracking	Daily Google positions on desktop and mobile, by country, state or city, with a local map pack grid.	Basic: 5k weekly tracked keyword rankings. Pro + AI: 15k. Team/Agency: 50k.
Audit allowance	Starter: 5,000 audit pages. Team: 50,000 audit pages.	Basic: 50k crawl pages a month. Pro + AI: 500k. Team/Agency: 2M.
Audit schedule	Site audit with a health score, Core Web Vitals and ranked fixes.	Weekly on Basic and Pro + AI, daily on Team/Agency.
Fix workflow	Ranked fixes become tasks, and AI actions such as report summaries cost 5 credits.	Monthly AI credits for fixes: 1k, 5k and 10k, with connect and publish for 1, 3 or 5 sites.

AI visibility, reports and seats

SpyFu's AI monitoring is built around ChatGPT answers. Doily tracks nine engines and includes reports in the plan.

AI visibility, reports and seats: Doily and SpyFu
Feature
Engines tracked	9 engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok and DeepSeek.	AI Brand Monitoring is described around ChatGPT responses, limited on Basic and unlimited on higher plans.
Reports	Drag and drop builder, templates, scheduled sends, PDF and live link.	10 automated reports on Basic, 100 on Pro + AI and unlimited on Team/Agency, with white-labeled reporting.
Seats	Starter: 3 seats. Team: 5 seats. Extra staff seats are $15 per month.	Basic: 1 user. Pro + AI: 1 user. Team/Agency: 5 users.
API	Read-only API on Team; full API and MCP on Agency.	API access is listed on its plan table, with API pricing on a separate page.

Pricing

Doily Starter is $99 per month and Team is $249, with Agency from $499. Free is $0. Annual billing is 2 months free, and upgrading keeps all of your history.

See Doily plans

SpyFu lists Basic at $39 per month, Pro + AI at $59 for the first month and $119 per month after, and Team/Agency at $249 per month. Paying annually is listed as 25% off, or 3 months free. A 30-day money back guarantee applies, and extra users cost $15 on Basic and $30 on the other plans.

Listed on the vendor's public pages as of Oct 11, 2026.

Which to choose

Choose Doily if

You want daily rankings and AI visibility across many engines, not just ChatGPT.
Your priority is a ranked task list and reports for your own site.
You work with 3 or more people and want seats included.

Choose SpyFu if

You research competitors' PPC keywords and ad copy.
You want more than 10 years of competitor ranking and ad history.
You want AI-written site fixes that publish to your site after you approve them.

Switching from SpyFu

Export your tracked keyword rankings and note which ones are paid and which are organic.
Add the organic keywords to Doily rank tracking with the right location and device.
Add your competitors as tracked domains.
Recreate the AI questions you monitor as Doily prompts and choose the engines.
Keep SpyFu for PPC research if you still need it, and rebuild your reports in Doily.

Questions

Can I use SpyFu and Doily together?

Yes. SpyFu fits competitor and PPC research, and Doily fits daily tracking, AI visibility and tasks. They do not overlap much.

Does Doily include PPC research?

No. Doily covers organic rankings, AI visibility, audits and reports. SpyFu is the better fit for paid keyword and ad copy research.

How does pricing compare?

SpyFu runs from $39 per month on Basic to $249 on Team/Agency. Doily Starter is $99 per month and Team is $249. The two tools cover different jobs, so match the job before the price.

Does SpyFu track all AI engines?

Its AI Brand Monitoring is described around ChatGPT answers. Doily tracks 9 engines, from Google AI Overviews and Gemini to Claude, Copilot, Grok and DeepSeek.

Sources and method

Checked on Oct 11, 2026 against these public pages.

Doily is not affiliated with SpyFu. Product names are trademarks of their owners. Information comes from the public pages listed above as of Oct 11, 2026. Pricing and features change; check the vendor before you buy.