Doily vs Whatagraph.

Reporting Checked against public vendor pages on Oct 11, 2026

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Short answer

Whatagraph is a marketing data and reporting platform with two plans, Max from $1,118 a month billed annually and a custom Prime plan, plus 68 integrations and IQ Agents. Doily opens soon with prices from $0 to $499 and its own rank, AI visibility, and audit data. Whatagraph fits large cross-channel reporting, Doily fits SEO and AI teams.

At a glance

Tracks Google rankings and visibility in 9 AI engines, audits your site, and turns the data into tasks and reports. Doily opens soon.

Best for You want prices on the page and a way to start at $0 or $99.

Whatagraph is a reporting and data platform from Whatagraph B.V. that connects marketing channels, organizes the data, and produces reports with AI agents. Its pricing page lists two plans, Max and Prime, both sold through a demo and billed annually.

Best for You report across dozens of channels and want a managed data layer with blends and storage.

Plans and access

Whatagraph sells two plans through its sales team. Doily publishes four tiers.

Plans and access: Doily and Whatagraph
Feature
Entry point	Free at $0, with Starter at $99 a month.	Max from $1,118 a month billed annually, through Get a demo.
Top plan	Agency at $499 plus $200 per added level, so $499 to $1,499 a month.	Prime is custom and adds premium integrations, a custom report domain, public API access, and priority support.
Billing	Monthly, with annual billing at 2 months free.	Both plans are listed as billed annually.
Currency	Prices in USD, with Free at $0.	The pricing page has a currency selector, and the Max price differs by currency.

Integrations and data

Whatagraph is built around moving and organizing channel data. Doily is built around SEO and AI data.

Integrations and data: Doily and Whatagraph
Feature
Integration count	181 data connections in 20 categories, each marked Verified, Beta, or Manual.	68 listed integrations, including 29 paid advertising and 8 SEO sources.
Data handling	Doily collects its own rank, AI answer, audit, and backlink data.	Transformations, aggregations, data groups and blends, and Whatagraph Storage on both plans.
Data export	A read-only API on Team and the full API on Agency.	Public API access on Prime, with BigQuery transfer available there as an add-on.
Rank and AI tracking	Daily Google rank tracking and AI visibility on 9 engines.	Whatagraph's pricing page describes reporting, agents, and integrations, and does not list its own rank or AI engine tracking.

Reports and agents

Both automate reports and use an AI layer, with different scope.

Reports and agents: Doily and Whatagraph
Feature
White label	Full white label, custom domain, and custom sender on Agency.	White-label reports and custom branding on Max, and a custom report domain as a Prime add-on.
AI agents	Ask Doily answers from project data, creates tasks and charts, and costs 1 credit per message.	IQ Agents on both plans, plus Whatagraph IQ for reports, and an IQ+ tier on Prime.
Alerts and sends	Scheduled PDF reports and a live link.	Goals and alerts, KPI overviews, and automated emails with PDF.

Pricing

Free $0, Starter $99, Team $249, Agency $499 plus $200 per added level, monthly. Annual billing is 2 months free.

See Doily plans

Max: from $1,118 per month in the USD view (EUR 999 in the euro view), billed annually. Prime: custom, billed annually. Both are reached through Get a demo. Checked Oct 11, 2026.

Listed on the vendor's public pages as of Oct 11, 2026.

Which to choose

Choose Doily if

You want prices on the page and a way to start at $0 or $99.
You want your rankings and AI visibility collected and reported in one product.
Your agency sells SEO and AI visibility and needs workspaces and a client portal.

Choose Whatagraph if

You report across dozens of channels and want a managed data layer with blends and storage.
You want BigQuery transfers from your reporting tool.
You want a dedicated success manager as part of the plan.

Switching from Whatagraph

Save the report layouts your clients use today for reference.
List the integrations behind each report and check which are SEO or AI data.
Create the Doily workspace and connect the sources you still need.
Build the SEO and AI reports from Doily templates and add your logo.
Schedule the sends and run both tools side by side for one reporting cycle.

Questions

Does Whatagraph publish a price I can compare with Doily?

Yes, one. Max is shown from $1,118 a month billed annually (EUR 999 in the euro view), and Prime is custom. Doily lists Free at $0, Starter at $99, Team at $249, and Agency from $499 a month.

Can Doily replace Whatagraph for my reports?

For SEO and AI visibility reports, yes. For multi-channel ad and social reporting across many integrations, Whatagraph's 68 integrations may be a better fit, so compare your connection list first.

Does Whatagraph track AI visibility?

Its pricing page lists IQ Agents and reporting features and does not list AI engine tracking of its own. Doily tracks 9 AI engines.

Can I run both?

Yes. Keep Whatagraph for cross-channel reports and use Doily for the SEO and AI visibility data your clients ask for.

Sources and method

Checked on Oct 11, 2026 against these public pages.

Doily is not affiliated with Whatagraph. Product names are trademarks of their owners. Information comes from the public pages listed above as of Oct 11, 2026. Pricing and features change; check the vendor before you buy.