The pattern in one line
AI engines mention you, but with an old price, a closed location, or a service you no longer offer.
AI engines answer from the sources they can reach, and old or conflicting pages are among them. When the facts about your business differ across your site, listings, and third-party pages, an engine can pick the outdated version. Find the wrong answers, trace the cited sources, and correct those pages first.
What this looks like
You ask an AI engine about your business and the answer is almost right. The price is from last year. The opening hours belong to a previous location. It lists a service you stopped offering, or credits you with one you never had.
Engines do not check facts against your current price list. They assemble an answer from sources they can reach, and those sources include old versions of your pages, directory listings nobody updated, press coverage from years ago, and pages from other businesses with similar names. When the sources disagree, the answer can follow any of them.
The damage is quiet. A wrong price shows up as a customer who expected a different quote. A closed location shows up as a missed visit. Because the answer is generated, you may not see the error unless you ask the question yourself, and it may not appear every time.
Start with the facts that cost you the most when they are wrong: prices, locations, opening hours, and services. Write down the exact wrong statement and the engine that gave it. That list becomes the checklist for what to correct and the baseline for judging whether a fix worked.
The fix is rarely about the engine. It is about finding which source holds the wrong fact and correcting it where it lives.
Common traits
- Your business is named, but 1 or more details are wrong
- The wrong fact matches an old version of your site or a listing
- Different engines give different versions of the same fact
- The same error returns across repeated runs of a prompt
- Customers repeat the wrong detail when they contact you
Why it happens
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Old pages still exist online
Archived pages, old PDFs, and URLs that were never redirected can keep an outdated fact within reach long after you changed it.
-
Listings disagree with your site
Directories and profiles hold their own copies of your address, hours, and services. Any that were not updated give an engine a conflicting version.
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Facts are not stated clearly on your site
If a price or a service area is implied instead of stated, an engine may fill the gap from somewhere else.
-
Another business shares your name or details
Similar names and overlapping service areas can lead an engine to blend 2 businesses into 1 answer.
How to confirm it in Doily
- Open AI visibility and read the full responses for prompts about your business, not only the mention counts.
- Note each wrong detail and which engine said it.
- Open the cited sources for those responses and find the page that holds the wrong version.
- Use Ask Doily to review the responses for 1 prompt side by side, then create a task for each source that needs correcting.
Fixes to try
| Fix | Impact | Effort |
|---|---|---|
| Update or redirect old pages that still carry outdated facts | High | Medium |
| Correct every directory and profile listing so name, address, hours, and services match your site | High | Medium |
| State prices, service areas, and key facts as plain text on the page | Medium | Low |
| Add organization and local business schema that matches what the page shows | Medium | Medium |
| Keep a current, dated about page that states the basics | Low | Low |
| Re-check the same prompts after changes to see whether the wrong statement clears | Medium | Low |
What to watch after
- Accuracy of the statements per engine
- Which cited sources still carry old facts
- Sentiment of the answers
- Whether an error returns after it clears
Questions
Can I ask an AI engine to correct a wrong statement about my business?
Some engines offer feedback options, but they do not change an answer reliably. The dependable route is correcting the sources the answer draws on.
Why does the wrong fact appear on some runs and not others?
Answers are generated each time, so wording and sources can differ between runs. A fact that appears now and then usually has at least 1 conflicting source behind it.
How often should I check?
Check the prompts about prices, locations, and services at least as often as you update those facts. Paid plans check prompts daily.
