Can I use AI to write my website content?

Google does not ban AI-generated content. Its guidance on generative AI says it "can be particularly useful when researching a topic, and to add structure to original content."

The risk is in how the content is made and published. Google also says that using generative AI tools "to generate many pages without adding value for users may violate" its spam policy on scaled content abuse. It adds that models predict likely word sequences rather than retrieve facts, so output can be wrong, and that reviewing and fact-checking it before publishing is critical.

Put plainly: the tool is not the problem. Publishing many thin, unchecked pages is.

A workflow that holds up:

1. Decide what the page is for. Name the question, the reader, and the action you want. Do this yourself.
2. Gather the facts only you have. Prices, process, results, photos, local details, and quotes you have permission to use.
3. Use AI for the parts it does well. Outlines, first drafts, rewording, and editing for clarity.
4. Add the original material. A draft with no first-hand detail reads like everyone else's.
5. Check every claim. Verify numbers, names, dates, and anything you cannot source. Remove what you cannot confirm.
6. Have a person read it. Someone who knows the business should be able to spot what is off in 5 minutes.
7. Publish at a pace you can maintain. Fewer, better pages beat a batch of 200.

If you publish at scale, Google suggests considering whether to explain how the content was created.

Judge the result like any other page: is it indexed, does it get impressions, does it earn clicks, and do visitors act. If not, rewrite it with more of your own knowledge.