AI visibility
AI visibility Nine AI engines, tracked Prompt research Find the questions worth tracking Competitor analysis Who wins on Google and in AI answersSEO
SEO tools Rank tracking, backlinks, and more Keyword research Volume, difficulty, and intent Site audits A health score and ranked fixes Local SEO Map pack grids and reviewsWorkflow
Closed-loop marketing From finding to task to report Ask Doily Answers and tasks from your data Reporting Branded reports that send themselves
The Doily team Team Schema.org has hundreds of types. Which ones are worth the effort for a small business site, and which are a waste of time?
The Doily team Team Add the few types that describe what your site really is, make them match the visible page, and skip the rest.
Worth adding
What to know about FAQPage
Google's FAQ structured data documentation now says the FAQ rich result is no longer shown in Google Search results. Writing a good FAQ on the page still helps visitors and gives engines clear question and answer text. Just do not add the markup expecting a rich result.
Two rules that matter more than the type
Expectations
Schema does not make a page rank higher on its own, and for Google's AI features the documentation says there is no special schema.org structured data you need to add. Think of it as labeling: it removes guesswork about what the page is.
Test with Google's Rich Results Test and the Schema Markup Validator after each change, then check the Enhancements reports in Search Console for errors. Keep one source of truth, such as a template that fills the fields from your CMS, so the data does not drift out of date.
The Doily team Team How to test it.
Run the page through Google's Rich Results Test and the Schema Markup Validator after each change, then watch the enhancement reports in Search Console for errors over the next few weeks. Fix errors before warnings.
If a type is not eligible for a rich result, the Rich Results Test will not show one, but the Schema Markup Validator can still check that the syntax is right.
The Doily team Team Match the visible page.
Google says structured data should match the text on the page. If your markup lists one set of opening hours and the page lists another, one of them is wrong and an engine may trust the wrong one. Build the markup from the same source as the page so the two cannot drift apart.
The Doily team Team A starter set for a local service business.
Organization or LocalBusiness on the home page and the contact page, BreadcrumbList on inner pages, and Article on posts with a real author and dates. Add Product and Offer only if you sell products with visible prices. Skip the rest until a page needs it.
Google's structured data gallery, last updated Jun 15, 2026, still lists Organization, Local business, Product, Review snippet, Breadcrumb, Article, Event, Job posting, Software app, and Video.
Google has fetched some of your pages and decided not to index them. The status gives no reason. How do you work out why, and what do you change?
Desktop tests look good and mobile scores are poor, and mobile is where most visitors are. What causes the gap, and what should be fixed first?
Both tags seem to keep a page out of search results, and some sites use them together. What does each one do, and when should you use which?
