Keyword density checker.
Paste the text of a page and, if you like, a target phrase. The tool counts how many times the phrase appears and shows its density as a share of all words. It also lists the most repeated one, two, and three word phrases so you can spot overuse before you publish.
Optional. One word or a phrase.
Density is a phrase's occurrences times its words, divided by the total words. Google does not publish a target density, so use the numbers to spot overuse, not to hit a figure.
This tool runs in your browser. Nothing you enter is sent anywhere or stored.
How to use it
- Paste the page text Use the visible text of the page, not the HTML. Menus and footers count as words if you include them.
- Add a target phrase Enter the word or phrase you want the page to be about. Leave it blank to see only the repeated phrases.
- Choose how to count Skip common words to hide filler such as the and of, or count every word for an exact tally.
- Rewrite what repeats too often Replace repeats with natural variations. Do not chase a number.
Why it matters
Keyword density is the share of a text taken up by one phrase. It is easy to measure, which is why it lingers, but search engines do not score pages against a target density, and Google does not publish one. Pages rank on whether they answer the query, not on a ratio.
The number still has one honest use. It shows where you repeat yourself. Google lists keyword stuffing, meaning filling a page with words in an unnatural way, as spam. A phrase that makes up a large share of the text usually reads badly too, so a high density is a prompt to reread the page aloud.
The repeated phrase tables help with the opposite problem. If your real topic does not appear among the top phrases, the page may not say what you think it says. Check the page against what a searcher expects, and cover the subtopics that go with it.
Sources
Questions
What is a good keyword density?
There is no official figure. If the phrase sounds forced when you read the page aloud, it is used too often.
How is density calculated?
It is the phrase count times the number of words in the phrase, divided by the total words, shown as a percentage.
Does it count words in headings and links?
It counts whatever text you paste. Paste only the text you want measured.
Why are some phrases missing from the tables?
Two and three word phrases appear only if they repeat at least twice. With the common word option on, phrases that start or end with a filler word are skipped.
Keep going
Read the Doily guides for step-by-step playbooks. To track results over time, see Doily's SEO tools.
