AI visibility
AI visibility Nine AI engines, tracked Prompt research Find the questions worth tracking Competitor analysis Who wins on Google and in AI answersSEO
SEO tools Rank tracking, backlinks, and more Keyword research Volume, difficulty, and intent Site audits A health score and ranked fixes Local SEO Map pack grids and reviewsWorkflow
Closed-loop marketing From finding to task to report Ask Doily Answers and tasks from your data Reporting Branded reports that send themselves
Reference answers and announcements.
33 threads, 72 replies
Replied in What makes a page easy for AI engines to quote?
Start with 5 pages. Pick the 5 pages tied most closely to revenue, such as your top services or products. Add a direct 40 to 60 word answer to the top of each, move the key facts into plain text, and note the date you updated them. Then track a fixed set of…
Replied in What makes a page easy for AI engines to quote?
One clear page per question is the target. Splitting a topic into a separate page for every phrasing is not the same as being easy to quote. Google's guide to optimizing for generative AI features warns that producing a separate page for every query…
Replied in How do I report AI visibility to a client when the numbers move around?
Set the expectation first: AI answers are generated each time, so any single result is a sample. What you report is the pattern across many runs. What to show Mention rate over time. For a fixed set of prompts, the share of answers that name the client…
Replied in Does llms.txt help me show up in AI answers?
For Google's AI features, the documentation says no. Google's page on AI features in Search states: "You don't need to create new machine readable files, AI text files, or markup to appear in these features." It also says there is "no special schema.org…
Replied in My impressions are up but clicks are flat. What is going on?
Usually nothing is broken. Impressions count every time your page appears, including at positions nobody scrolls to. Clicks only follow when you appear in a place and with a message that earns them. Work through these causes in order. New queries at low…
Replied in Our old blog posts get all the traffic and new ones get none. Refresh or write more?
Start with the data, and expect the answer to be both, in a specific order. List your pages by organic clicks over the last 12 months. Mark the old winners and the new posts that are getting nothing. Check that the new posts are indexed. If Search Console…
Replied in Our old blog posts get all the traffic and new ones get none. Refresh or write more?
How to find the refresh candidates. Look for pages that used to earn more. In Search Console, compare the last 3 months with the same 3 months a year ago and sort by lost clicks. Pages that slipped from page 1 to page 2 are the cheapest wins, because they…
Replied in Our old blog posts get all the traffic and new ones get none. Refresh or write more?
A refresh is not a new date on the same text. Update the facts, replace anything outdated, answer the questions people ask now, fix broken links, and say when the page was updated. If the change is small, say so honestly instead of changing the published…
Replied in Branded searches are growing but non-brand is flat. Is that bad?
Both, depending on what you want from search. Growth in branded searches means more people know your name. That usually comes from outside SEO: word of mouth, ads, PR, social posts, events, and plain repeat business. It is a healthy sign for the business…
Replied in The same prompt gives a different answer every time. Which result is real?
Both are real, and neither is the number. An AI answer is generated fresh each time, so a single run is a sample, not a measurement. Several things move an answer around: the exact wording of the prompt, the location of the person asking, the model version…
Replied in The same prompt gives a different answer every time. Which result is real?
How many runs do you need? There is no number that works for every site. Pick one you can keep up, run the same prompts on the same schedule, and report counts along with percentages. "3 of 10" shows how thin the sample is, and "30%" does not. With a small…
Replied in The same prompt gives a different answer every time. Which result is real?
Hold the setup constant. Keep the engine, the prompt wording, the location, and the schedule fixed, and write down anything else you cannot control. Google says location and settings affect Search results, and OpenAI's web search tool takes an approximate…
Replied in Traffic fell but my rankings did not move. Where did the clicks go?
Rankings measure where you sit. Traffic depends on how many people search and how many of them click you. Either can change without your position moving. Check these causes in order. Tracking. Confirm the drop in 2 sources, such as your analytics and Search…
Replied in Traffic fell but my rankings did not move. Where did the clicks go?
A 30 minute triage. Export clicks by page for both periods in Search Console, subtract, and sort. If 3 pages hold most of the loss, start with them. Check the same pages for changes in position, impressions, and click-through rate. Flat position and flat…
Replied in Traffic fell but my rankings did not move. Where did the clicks go?
What the research says about AI summaries and clicks. Pew Research Center found people clicked a traditional result in 8% of visits that showed an AI summary and in 15% of visits that did not, using the Google searches of 900 U.S. adults from March 2025…
Replied in Can I use AI to write my website content?
Google does not ban AI-generated content. Its guidance on generative AI says it "can be particularly useful when researching a topic, and to add structure to original content." The risk is in how the content is made and published. Google also says that using…
Replied in How should I price AI visibility as a line item?
Price the work and the scope, not the tool and not an outcome. 3 ways agencies package it Fold it into the retainer. Tracking and reporting become part of the monthly report, and fixes come out of the existing hours. This is simple and suits clients who…
Replied in How should I price AI visibility as a line item?
A cost floor to start from. Price equals cost divided by 1 minus your target margin. With example numbers: if tooling comes to $25 per client and the work takes 10 hours at an internal cost of $50 an hour, cost is $525. At a 40% target margin the price is…
Replied in How should I price AI visibility as a line item?
Put the limits in writing. Say which prompts, engines, and locations are covered, how often you report, that AI answers vary between runs and are reported as rates over many checks, and what is billed extra. Promise the work, the method, and the report, not…
Replied in How should I price AI visibility as a line item?
Retainer, project, or both. A monthly retainer fits ongoing monitoring and steady improvement. A fixed fee fits the baseline audit and any one time build. Many agencies end up with both: a project fee to start, then a retainer. Set a minimum term such as 3…
