You cannot edit an engine's answer directly, so you fix what it reads. Wrong facts almost always trace back to a source that is out of date or that disagrees with another one. Find the source. Ask the engine the question again, on an engine that shows…
No. Local results are built around the searcher's location, and Google describes local ranking as a mix of relevance, distance, and prominence. Distance is measured from where the person is when they search, not from the center of your service area. That is…
Why one rank number misleads. Google says local results are mainly based on relevance, distance, and prominence. Distance is measured from the searcher, so your position changes from block to block. A single rank check describes one point on the map. A grid…
Nobody can sell you a better position. Google's help page says there is no way to request or pay for a better local ranking. Anyone selling a guaranteed map pack spot is selling something Google says does not exist. What you control is relevance, through…
Watch the name, address, and category rules. A business name stuffed with keywords, a P.O. box, or a rented mailing address where you do not operate can get a profile suspended or make it ineligible. If you serve customers at their location and have no…
Look at ownership, scope, and outcomes. Good vendors are comfortable showing all 3. Ownership You own the analytics property, the Search Console property, and the Google Business Profile, with the vendor added as a user. If a vendor holds the only login, you…
Questions to ask on a first call. Ask which 3 pages they would change first on your site and why. Ask what they would measure at 30, 60, and 90 days. Ask for a sample report and a sample change log with client details removed. A vendor who cannot answer…
Set up access before anything else. If a vendor will not add you as an owner on your own Search Console and analytics properties, assume you will not be able to leave with your history. Create the properties yourself and add the vendor as a user.
If the vendor sells AI visibility work, ask how answers are collected, how often, and with what settings. Nobody can guarantee a mention. A fair offer is tracking, fixes, and reports that show the method.
Tell them what will be measurable at each stage, and agree on it in writing before work starts. Days 1 to 30: baseline and fixes Record the starting numbers: organic sessions, conversions or calls from organic, rankings for target keywords, map pack…
Share of voice in AI answers measures how often your brand appears compared with the other brands tracked for the same prompts. There are 2 common ways to calculate it, and tools do not always say which one they use. Answer coverage. Answers that mention…
A worked example, with made up numbers. Say you collect 20 answers. Your brand is named in 8 of them, so your mention rate is 40%. A competitor is named in 12, a mention rate of 60%. Mention rates across competitors can add up to more than 100%, because one…
Report each engine separately. A blended average across engines can hide a big gap. Google's AI Overviews and AI Mode are a good example. Ahrefs compared 540,000 pairs of responses to the same queries and found the two features cited the same URLs only 13.7%…
Ask every customer, make it easy, and never pay for the answer. What works Ask at the right moment. Right after the job is done or the purchase is complete, while the experience is fresh. Send a direct link. Your Google Business Profile has a link that opens…
Show them their own results before you explain anything. Run a small test. Take 8 to 10 questions a customer would ask about the client's category and location. Run them on ChatGPT, Google AI Overviews, and 1 or 2 other engines. Capture who is named and…
Start where your customers are, then widen when the data tells you to. For most local and small business questions, ChatGPT and Google AI Overviews are the practical starting pair. That is also what the Doily Free plan covers: 3 prompts weekly on those 2…
Only where each page can say something true and specific. A page that swaps the town name into the same paragraph adds nothing for a reader and can look like a doorway page, which Google's spam policies treat as a problem. Build a town page when you can fill…
Both are right. They measure different things. Search Console's average position is an average across every impression your page received for that query in the period. Those impressions came from different people in different places, on different devices…
This status means Google visited the page and chose not to add it to the index, at least for now. It is a quality and priority decision, not a technical error, so the fix is usually on the page and around it. Common causes: Thin or duplicate-like content…
Rule out the mechanical causes first. Before you judge quality, inspect the URL in Search Console and compare the canonical you declared with the one Google selected. Open the live page and confirm it returns 200 and that the main text is in the HTML Google…