How do I tell whether an SEO vendor is doing real work?
You pay a monthly fee and get a report full of charts. How can you tell whether the vendor is improving your visibility or just producing activity?
The Doily team
Reference answers and announcements.
33 threads, 72 replies
A new client asks how we will measure results in the first 90 days. What do I say?
Clients want proof early, but SEO results lag. How do you set expectations for the first 90 days without overpromising or sounding evasive?
What is share of voice in AI answers and how is it calculated?
Reports for AI visibility keep quoting a "share of voice" figure. What does it measure, and how do you check that a number you are shown is calculated in a way that means something?
How do I get more Google reviews without breaking the rules?
Reviews help local rankings and conversions, but the line between asking and gaming is blurry. What is allowed, and what puts the profile at risk?
How do I pitch AI visibility to clients who have not heard of it?
Plenty of clients have never heard of GEO or AI visibility. How do you explain it, and what makes the first conversation land?
Do I need to track all 9 AI engines or just ChatGPT and Google?
There are now many AI answer engines. Tracking all of them sounds expensive and noisy. Is it enough to watch ChatGPT and Google, or do the others matter?
Do I need a separate page for every town I serve?
Local SEO advice often says to build a page for each town. For a business serving a dozen towns, that is a lot of pages. Is it worth it?
Why do rank trackers show different positions from Search Console?
The rank tracker says position 4. Search Console says average position 7.3 for the same query. Which one is right?
Search Console says "Crawled, currently not indexed". What should I do?
Google has fetched some of your pages and decided not to index them. The status gives no reason. How do you work out why, and what do you change?
How do AI visibility tools collect answers, and can I trust the numbers?
AI visibility tools report mention rates and share of voice. Where do the answers come from, and what should you ask a vendor before you rely on the numbers?
My site is slow on mobile but fine on desktop. Where do I start?
Desktop tests look good and mobile scores are poor, and mobile is where most visitors are. What causes the gap, and what should be fixed first?
Which schema markup is worth adding to a small business site?
Schema.org has hundreds of types. Which ones are worth the effort for a small business site, and which are a waste of time?
What is the difference between a canonical tag and noindex?
Both tags seem to keep a page out of search results, and some sites use them together. What does each one do, and when should you use which?
