Reading share of voice and citations
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Quick answer
Share of voice is your brand's mentions divided by the combined mentions of your brand and tracked competitors across answered checks, shown as percentages that add up to 100. Mention rate shows how often engines name you, and citation rate shows how often they link to your site as a source.
Before you start
- Competitors added to your project
- A few days of AI checks, so there are answers to measure
Steps
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Start with mention rate
Mention rate is the share of answered checks where the engine named your brand. It tells you whether engines include you at all.
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Check citation rate
Citation rate is the share of answered checks where the engine cited your site as a source. A brand can be mentioned without being cited, and the reverse.
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Read share of voice
Share of voice compares you with the competitors you track. Brands that engines mention but you do not track are listed separately and left out of the percentages.
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Review sentiment and key phrases
Sentiment shows how many mentions were positive, neutral, or negative, with the most common phrases used about you. Each phrase links back to the prompts and engines it came from.
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Open the sources
The sources view lists the domains engines cite most, with counts. Use it to see which sites shape the answers about your category.
Tips
- Judge share of voice over a period, not a single day. Daily answers from AI engines can vary.
- Add the brands that show up as discovered mentions to your competitors if they matter to your buyers.
Troubleshooting
Why do my percentages change when I add a competitor?
Share of voice is split among your brand and the competitors you track. Adding one changes the total, so every share moves.
Why was I mentioned but not cited?
The engine named your brand in its answer but linked other sources. Look at the sources view to see which sites it preferred.
Are all engines weighted equally?
Each result is shown with its engine and label. Compare an engine to itself over time, and read approximate engines as directional.
Still stuck? Email [email protected] and a person will help.
