Site audits

What a site audit checks

Updated Oct 11, 2026 1 min read Starter, Team, and Agency

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Quick answer

A site audit crawls the pages of a domain you track every week and reports the issues it finds. Issues are grouped as errors, warnings, and notices, with errors weighted most. Audit pages are a monthly quota: Starter includes 5,000 pages and Team includes 50,000.

Before you start

  • A domain added to a project

Steps

  1. Let the weekly crawl run

    Doily crawls each tracked domain once a week. You can read the latest result at any time without starting anything.

  2. Start with errors

    Errors are the issues most likely to hurt how search engines read your site, and they carry the most weight. Fix them before anything else.

  3. Work through warnings

    Warnings are worth fixing but are less urgent than errors. Group them by the type of issue so one fix clears many pages.

  4. Review notices last

    Notices are small observations. Read them for ideas, and do not treat them as problems.

  5. Compare with the last crawl

    After you ship fixes, look at the next weekly crawl to confirm that the issue counts went down.

Tips

  • Fix issues that appear on many pages first. One template change can clear hundreds of pages at once.
  • Audit pages count the pages crawled each month. Large sites use more of the quota than small ones.
  • Use the quick audit for a one-time look at a domain that is not in a project yet.

Troubleshooting

Why are some of my pages missing from the audit?

Audit pages are a monthly quota for each plan, so a very large site may not be fully covered on a smaller plan.

Is a site audit the same as a quick audit?

No. A site audit is the weekly crawl of a domain you track. A quick audit is a one-time snapshot of a domain, and it has its own monthly allowance. Free covers your own domain.

Can I run a crawl on demand?

Yes. A crawl can also be started on demand, in addition to the weekly one.

Still stuck? Email [email protected] and a person will help.

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